Terms of Service

mrk18 — CMO in your pocket

Effective date: 15 July 2026
Last updated: 15 July 2026

These Terms of Service ("Terms") are an agreement between you and Sipnshow Private Limited ("Sipnshow", "mrk18", "we", "us", "our"), a company incorporated in India, governing your use of the mrk18 website (mrk18.com), web application, APIs, the mrk18 wearable/pocket device (the "Device"), and all related services (collectively, the "Services").

By creating an account, joining the waitlist, applying for the Founding 500, purchasing a subscription or Device, or otherwise using the Services, you agree to these Terms and our Privacy Policy. If you do not agree, do not use the Services.

If you are using the Services on behalf of a company, you represent that you have authority to bind that company, and "you" refers to that company.

1. Eligibility

You must be at least 18 years old and capable of entering a legally binding contract under the Indian Contract Act, 1872 (or the equivalent law of your jurisdiction). The Services are intended for business and professional use.

2. The Services

mrk18 is an AI-powered marketing intelligence product ("AI CMO") that can, depending on your plan and what is currently live:

• Advise — analyze your business context and marketing data and provide recommendations, verdicts, content, scripts, and competitive/USP analysis;
• Watchdog — monitor connected marketing accounts and flag issues;
• Execute — on your explicit instruction, help perform marketing actions (e.g., launching or editing campaigns), subject to plan limits.

Live vs. roadmap. Some capabilities described on our website, deck, or content are on our roadmap and not yet available. Features marked "coming soon", "roadmap", "vision", or similar are not part of the Services you are purchasing today, and we make no commitment as to if or when they will launch.

Beta features. We may offer alpha/beta features (including the Device and Handshake). These are provided "as is", may change or be withdrawn at any time, and may be subject to additional terms.

3. Accounts

• You must provide accurate, current information and keep it updated.
• You are responsible for all activity under your account and for keeping credentials confidential. Notify us immediately of any unauthorized use.
• One account is for one business/user unless your plan expressly permits multiple businesses (e.g., Max).
• We may suspend or terminate accounts that violate these Terms (Section 12).

4. Waitlist and Founding 500

• Joining the waitlist or applying to the Founding 500 does not guarantee access, a seat, a Device, or any particular launch date.
• Founding 500 pricing: if you are accepted into the Founding 500 and maintain an active, paid subscription in good standing, your founder pricing is locked for the life of that subscription. The lock lapses if your subscription is cancelled, lapses for non-payment, or is terminated for breach.
• Founding seats are limited, non-transferable, and allocated at our discretion.

5. Plans, Fees, and Billing

• Plans and pricing are as displayed at checkout or on our pricing page at the time of purchase. Prices are in INR unless stated otherwise and are exclusive of applicable taxes (e.g., GST), which will be added where required.
• Billing cycle: subscriptions are billed in advance on a recurring basis (monthly or as selected) and auto-renew until cancelled.
• Plan limits: each plan includes usage limits (for example, a monthly cap on ad launches or executions). Unused allowances do not roll over. We may throttle or pause usage that exceeds plan limits or constitutes abuse.
• Price changes: we may change prices with at least 30 days' notice; changes apply from your next billing cycle. Founding 500 locked pricing is protected per Section 4.
• Payment processing is handled by third-party payment providers; by paying, you also agree to their terms.
• Failed payments: we may retry charges and suspend access until payment succeeds.

5.1 Cancellation and refunds

• You can cancel anytime from settings; cancellation takes effect at the end of the current billing period. You retain access until then.
• Fees are non-refundable except: (a) where required by applicable law; (b) if we permanently discontinue the Services mid-cycle, in which case we will refund the unused pro-rata portion; or (c) as expressly stated in a written offer.
• Free trials or capped demos, where offered, convert or expire as described at signup.

6. The Device (Hardware Terms)

Where you pre-order or purchase the mrk18 Device:

• Pre-orders: estimated ship dates are estimates, not commitments. You may cancel a pre-order for a full refund any time before dispatch.
• Delivery and risk: risk in the Device passes to you on delivery. Title passes on full payment.
• Warranty: the Device carries a 12-month limited warranty against manufacturing defects from the date of delivery. The warranty does not cover physical damage, water damage beyond rating, unauthorized repair or modification, or normal wear. Your statutory rights under the Consumer Protection Act, 2019 remain unaffected.
• Returns: defective-on-arrival units will be repaired or replaced. Change-of-mind returns, where offered, must be initiated within 7 days of delivery, unused and in original packaging; shipping may be deducted.
• Connectivity dependence: Device functionality depends on an active subscription (where required by your plan), companion app, and network connectivity. Features may change via software updates.
• Lawful use of recording features: the Device can capture audio (and, in later versions, video). You are solely responsible for using these features lawfully — including obtaining any consents required from people around you and complying with recording, privacy, and workplace laws applicable to you. You must not use the Device for covert surveillance. We may disable features we reasonably believe are being used unlawfully.
• Handshake: introductions require mutual opt-in. We do not guarantee matches, the accuracy of other users' profiles, or the outcome of any introduction. Interactions with other users are at your own risk.

7. AI Output — Important Disclaimers

Read this section carefully.

• mrk18's advice, verdicts, analyses, scripts, and content are AI-generated. AI can be wrong, incomplete, or outdated, even when it sounds confident.
• Outputs are informational business intelligence, not professional advice. mrk18 is not a licensed financial, legal, tax, or investment adviser, and outputs do not constitute such advice.
• You make the decisions. You are solely responsible for reviewing outputs and for all decisions and actions you take based on them — including ad spend, budget cuts, campaign launches, pricing, and hiring.
• No guarantee of results. We do not warrant any particular marketing outcome — no promised ROAS, CAC, growth rate, revenue, or "money saved". Comparisons to the cost of a human CMO are illustrative, not a warranty of equivalent performance.
• Execution actions (e.g., launching ads) occur on your instruction. You are responsible for the resulting spend on third-party platforms and for compliance with those platforms' policies.
• Verify important facts, claims, and legal/regulatory statements in generated content before publishing them.

8. Your Content and Data

• Your content stays yours. You retain all rights in the data, prompts, business information, audio, and materials you submit ("Customer Content").
• You grant us a worldwide, non-exclusive, royalty-free license to host, process, transmit, and display Customer Content solely to provide, secure, and improve the Services for you, consistent with our Privacy Policy.
• Outputs: as between you and us, and subject to third-party rights and applicable law, we assign to you our rights in the AI outputs generated for you. You are responsible for your use of outputs, including ensuring they do not infringe third-party rights.
• Your responsibilities: you represent that you have the rights and any necessary consents to submit Customer Content (including data from connected accounts and audio of third parties) and that it does not violate law or third-party rights.
• Similarity: AI may generate similar or identical outputs for different customers. We cannot guarantee output uniqueness.

9. Acceptable Use

You must not:

1. 1.Use the Services for anything unlawful, deceptive, or harmful — including scams, spam, or misleading advertising;
2. 2.Violate advertising, consumer protection, or platform policies when using outputs or execution features;
3. 3.Record people without required consent, or use the Device for stalking, harassment, or covert surveillance;
4. 4.Reverse engineer, decompile, scrape, or attempt to extract our models, training data, or source code, except as permitted by law;
5. 5.Use the Services to build or train a competing product or model;
6. 6.Circumvent plan limits, share accounts, or resell access without a written agreement with us;
7. 7.Upload malware or attempt to breach or test our security without authorization;
8. 8.Submit content that infringes IP rights, or that is defamatory or unlawful;
9. 9.Misrepresent AI-generated content as independent third-party endorsement where disclosure is required by law.

We may investigate violations and suspend or terminate access for breach.

10. Intellectual Property

• The Services — including software, models, Device designs, branding, "mrk18", logos, and content we create — are owned by us or our licensors and protected by IP laws. Except for the limited rights expressly granted, no rights are transferred to you.
• Feedback: if you send us feedback or suggestions, we may use them without restriction or compensation.
• Publicity: we will not use your name or logo in customer lists or marketing without your consent (email consent suffices).

11. Third-Party Platforms

The Services interoperate with third-party platforms (ad networks, analytics, payment providers). We do not control them; their availability, APIs, data, and policies may change and can affect the Services. Your use of those platforms is governed by their terms, and you are responsible for your accounts and spend on them.

12. Suspension and Termination

• By you: cancel anytime (Section 5.1); you may delete your account in settings.
• By us: we may suspend or terminate your access (with notice where practicable) if you materially breach these Terms, create risk or legal exposure for us or others, fail to pay, or if we discontinue the Services.
• Effect: upon termination, your license to use the Services ends. We will make your Customer Content available for export for 30 days after termination (unless terminated for serious breach or prohibited by law), after which it is deleted per our Privacy Policy. Sections that by nature should survive (7, 8, 10, 13–16) survive termination.

13. Warranties and Disclaimers

• We warrant that we will provide the Services with reasonable skill and care.
• Otherwise, the Services and Device software are provided "as is" and "as available." To the maximum extent permitted by law, we disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose, non-infringement, and uninterrupted or error-free operation.
• Nothing in these Terms excludes rights you have under the Consumer Protection Act, 2019 or other laws that cannot be excluded by contract.

14. Limitation of Liability

To the maximum extent permitted by applicable law:

1. 1.No indirect damages. Neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, goodwill, or data — even if advised of the possibility.
2. 2.Cap. Our total aggregate liability arising out of or relating to the Services in any 12-month period will not exceed the greater of (a) the fees you paid us in that 12-month period, or (b) ₹10,000.
3. 3.Ad spend and business decisions. We are not liable for amounts you spend on third-party advertising platforms, or for the outcomes of business decisions made in reliance on AI outputs (see Section 7).
4. 4.Exceptions. Nothing limits liability for fraud, willful misconduct, gross negligence, death or personal injury caused by negligence, or any liability that cannot be limited by law.

15. Indemnity

You will indemnify and hold harmless mrk18, its founders, employees, and agents from claims, damages, and costs (including reasonable legal fees) arising from: (a) your Customer Content; (b) your use of outputs or execution features in violation of law or third-party rights; (c) your recording of third parties without required consent; or (d) your breach of these Terms.

16. Governing Law and Dispute Resolution

• These Terms are governed by the laws of India.
• Courts: subject to the arbitration clause below, courts at [New Delhi], India have exclusive jurisdiction.
• Arbitration: any dispute arising out of or in connection with these Terms shall first be attempted to be resolved amicably within 30 days. Failing that, it shall be referred to arbitration under the Arbitration and Conciliation Act, 1996, by a sole arbitrator appointed mutually, seated in [New Delhi], conducted in English. Either party may seek interim relief from courts.
• Nothing prevents consumers from exercising remedies available under the Consumer Protection Act, 2019.

17. Changes to the Services and Terms

• We are an early-stage product and iterate fast. We may modify, add, or remove features at any time. We will not materially reduce the core functionality of a paid plan mid-cycle without notice.
• We may update these Terms; material changes will be notified by email or in-product notice at least 15 days before taking effect (except changes required by law, which may be immediate). Continued use after the effective date constitutes acceptance. If you do not agree, cancel before the changes take effect.

18. General

• Entire agreement: these Terms and the Privacy Policy are the entire agreement between you and us regarding the Services and supersede prior agreements.
• Severability: if any provision is unenforceable, the rest remains in effect.
• No waiver: failure to enforce a provision is not a waiver.
• Assignment: you may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets.
• Force majeure: neither party is liable for delays caused by events beyond reasonable control (including outages of third-party AI infrastructure, platforms, or networks).
• Notices: we may notify you via your registered email or in-product. Notices to us go to mrk18ai@gmail.com or A-116, First Floor, URBTECH Trade Centre, Maharishi Nagar, Noida, Gautam Buddha Nagar – 201304, Uttar Pradesh, India.

19. Contact

Questions about these Terms: mrk18ai@gmail.com
Grievance Officer (per the IT Act and DPDP Act): Founder, Sipnshow Private Limited, mrk18ai@gmail.com, A-116, First Floor, URBTECH Trade Centre, Maharishi Nagar, Noida, Gautam Buddha Nagar – 201304, Uttar Pradesh, India.